This style guide defines 3 colours as RGB values. Any print should use a close approximation of CMYK values.

Colour 1 is your primary colour and should be the most featured colour in your logo.

Colour 2 is your secondary colour. It should be used to highlight / accent any sections that draw attention, such as a Call to action.

Colour 3 is your tertiary colour. It should be used sparingly to accent items e.g. an underline.

All Graphic Design/Artwork should use these colours. If a design requires more colours, our recommendation is to only use variations of these colours by adjusting Saturation and/or Brightness. Hue should never be adjusted as this would produce a completely unrelated colour and not comply with your brands style.

This style Guide defines:

All logo files are supplied to the client as Adobe Illustrator format. These will need to be sent to any Graphic Designer by the business owner.

This style guide defines all fonts used for headings and body copy.

For each element, the Font Name, Foundry and Size is defined. These fonts should be used on all digital and print media wherever possible.

For editable documents that will be made available to clients, e.g “Microsoft Word”.  The client’s computer may not have your fonts installed. Therefore, use the closet available standard fonts. e.g. :

• For Serif Fonts use the font “Times” or “Times New Roman”
• For Sans Serif Font use the font “Arial”