The following “Style Guide” defines our brand elements. Any materials or digital marketing collateral must comply to this guide.
About this style guide and how to use it
This style guide defines your Logo, Colours, Fonts and other elements to keep your business branding consistent.
It should be used as a reference for any “Graphic Design” relating to your brand/business, including: Stationery, Signage, Advertisements, Digital Marketing etc.
To avoid any misunderstandings about your branding, send a link to this page to any Graphic Designer doing work for your business.
About Colours
This style guide defines 3 colours as RGB values. Any print should use a close approximation of CMYK values.
Colour 1 is your primary colour and should be the most featured colour in your logo.
Colour 2 is your secondary colour. It should be used to highlight / accent any sections that draw attention, such as a Call to action.
Colour 3 is your tertiary colour. It should be used sparingly to accent items e.g. an underline.
All Graphic Design/Artwork should use these colours. If a design requires more colours, our recommendation is to only use variations of these colours by adjusting Saturation and/or Brightness. Hue should never be adjusted as this would produce a completely unrelated colour and not comply with your brands style.
About Logos
This style Guide defines:
logo-std | To be used generally on white or light coloured backgrounds |
logo-alt | To be used on darker backgrounds |
icon-std | To be used as Favorite Icon, Desktop Shortcuts etc |
All logo files are supplied to the client as Adobe Illustrator format. These will need to be sent to any Graphic Designer by the business owner.
About Fonts
This style guide defines all fonts used for headings and body copy.
For each element, the Font Name, Foundry and Size is defined. These fonts should be used on all digital and print media wherever possible.
For editable documents that will be made available to clients, e.g “Microsoft Word”. The client’s computer may not have your fonts installed. Therefore, use the closet available standard fonts. e.g. :
- For Serif Fonts use the font “Times” or “Times New Roman”
- For Sans Serif Font use the font “Arial”
Colours
Colour 1
Should be most dominant colour
RGB: #f7941d
Colour 2
Should be used for Buttons, Call to action etc.
RGB: #1e73be
Colour 3
Use sparingly for highlights, lines etc.
RGB: #46eaab
Logos
The following logos are intended for branding and promotion of WP Easy Pty Ltd only. To use these logos on any Branding, Marketing or other materials, you must attain written permission from an authorised WP Easy Pty Ltd representative. Any use of these logos without written permission may result in legal action.
Logo-std

logo-alt

Icon-std

Logo-mono

Logo-mono-alt

Icon-mono

Headings
Heading 1 | Open Sans (Google Font) 30px |
Heading 2 | Open Sans (Google Font) 26px |
Heading 3 | Open Sans (Google Font) 22px |
Heading 4 | Open Sans (Google Font) 18px |
Body Copy
Open Sans (Google) 14px. For editable documents such as Microsoft Word, use Arial.
Body Copy Standard
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Body Copy – On Colour 1
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Body Copy – On Colour 2
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Body Copy – On Colour 3
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